There’s a saying that goes, “A picture is worth a thousand words.” This is true when it comes to viewing vehicles online. In fact, 82% of car buyers consider photos the most helpful piece of information when shopping for a car online.
How Can High-Quality Photos Increase My Vehicle’s Chance of Selling at an Auto Auction?
When you buy something used online, whether on eBay or Facebook Marketplace, you’re going to look at the photos to see its condition. The quality of the photos can make or break the chance of that item being sold. The same applies to judging a vehicle’s worth based on its photos.
2 surveys were conducted by Redline and CarCutter to highlight the importance of high-quality images when selling a car. Here were the results.
Redline Survey
Redline, a photo, video, and data collection specialist in the automotive industry, conducted a survey where 375 adults were asked how images of a vehicle play a role in their decision to buy a car.
Higher Perceived Value
95% of the participants agreed that high-quality photos of a vehicle on a dealership’s website increased their perceived value. High-quality photos can showcase the vehicle’s features, its condition, and enhance the overall visual appeal. The nicer the vehicle looks, the more valuable it appears.
Click Rate
87% of consumers are more likely to click on a vehicle with a clear, well-lit photo over one with a blurry, poorly lit photo.
Less Price Negotiation
57% of car shoppers think a dealership featuring professional images would need to engage in less price negotiation.
CarCutter Survey
CarCutter, a company specializing in enhanced car photography, also performed a survey that found 95% of the participants believe that high-quality car images play a huge role when looking for cars online.
Click Rate
They compared a regular photo of a car to a professional photo and 79.3% of participants preferred the professional image and clicked on it.
Willing to Pay More
Participants were also willing to pay approximately $2,000 more for the car that was presented professionally.
Improved Website View
Participants explained that a website with professional, uniform photos of cars improved the overall appearance of the entire website.
What Do I Need In Order to Take High-Quality Photos of My Vehicle?
You don’t need to be an expert photographer or have the latest technology in order to get the best photos possible. With the right resources, you can capture the best qualities of your vehicle. Here is a list of equipment and apps to help get you started.
Equipment
- Camera (regular or phone)
- Good lighting
- Clean background
Apps
- CarCutter
CarCutter is an app that has an automatic VIN scan, allows you to choose which angles you want for your photo, and posts the images online within 15 minutes.
- Piranha
Piranha is a vehicle photo app that captures photos, 360 spins, 360 interior, and videos.
- GAD Car Photo App
Global Automotive Designer (GAD) includes features, such as background removal or blur, color sharpness, and transfers images for processing.
For registered dealers, Big Valley Auto Auction will take photos of your vehicle with our condition report service and post them on our website.
Should I Take High Quality Photos of My Vehicle?
Based on the results of each survey, high-quality images can notably boost your vehicle’s chance of selling. Investing some time and resources into taking better quality photos can be beneficial to your dealership.
If you’re a dealer looking for an auto auction to sell your vehicle, click the button below to speak with our dealer registration specialist to get you registered with Big Valley Auto Auction.
Not ready to talk? That’s okay! First, learn more about what it’s like to buy and sell at Big Valley Auto Auction by clicking the image below:
