Have you ever tried to sell something you no longer needed? You may have tried different methods like having a garage sale, going on Facebook marketplace, or posting it on eBay for sale. This process is similar to an automotive dealer selling cars on their lot.
Since 2008, Big Valley Auto Auction has seen thousands of dealers successfully take home inventory to their lot. We’ve also seen the different ways dealers try to sell their vehicles once they have them on their lot.
In this article, you’re going to learn what strategies you can use to help market your vehicle to sell.
After reading this article, you’ll have the information needed to decide which marketing strategy is right for your business.
How Can I Market My Vehicle for Sale?
Once you buy your vehicle, the next step is to sell it. There are 4 strategies you can use to market your vehicle to a wider audience.
Company Website
Most automotive businesses have their own website. If you have one, you can post photos and videos of the vehicles you have for sale.
There are 3 things you should include when posting your vehicle on your website:
- Beauty shots
- Transparent pricing
- Available financing options
Social Media
Nowadays, everybody has access to social media. In January 2024, Facebook had 2.09 billion daily users. If you don’t have your own website, but your business has a Facebook, Instagram, or LinkedIn page, this gives you an opportunity to take advantage of the benefits these apps provide.
One major benefit of these apps is their audience reach. In January 2024, Facebook had 2.09 billion daily users, Instagram had 500 million daily users, and LinkedIn had over 1 billion users. Having an account on any of these social networks helps boost your vehicle’s visibility more than trying to sell based on word of mouth.
Online Platforms
Along with a business website and social media accounts, there are other online platforms that allow you to post your vehicle for sale. 2 websites that offer this benefit to dealers are TrueCar and Kelley Blue Book.
TrueCar
Selling your vehicle on TrueCar requires you to provide your vehicle’s VIN Number and your Zip Code. Once you’ve entered your car’s information, you’ll get an estimate for your vehicle, tips to adjust your sell price based on its condition, and get an offer from a local dealer.
Kelley Blue Book
If you choose to sell your vehicle on Kelley Blue Book, you have the option to get a Kelley Blue Book Instant Cash Offer or you can sell your car yourself. In both instances, you’ll have to provide a VIN number or license plate number. However, selling your car yourself costs $49.00 plus any additional fees that may apply.
It’s very important to be accurate and detailed when entering your vehicle’s information.
Contact Return Customers
While social media makes up a majority of the way we communicate, you can always use the old-fashioned way of calling your customers. Reaching out to your usual buyers through the phone, sparking a conversation and letting them know what you have for sale could create a good relationship and bring them into your doors.
In addition to phone calls, you can also communicate through personalized emails. Email marketing allows you to provide more detailed information about your vehicles based on the customer’s preference, compared to social media posts.
Do I Know How to Market My Vehicle For Sale?
Sometimes selling a car isn’t as easy as putting a “For Sale” sign and someone buying it. Often it takes marketing and promoting your vehicle to an audience. Knowing what strategies can assist with selling your vehicle could make the selling process easier.
Whether this is your first time selling a car or you’re looking to adjust your current marketing methods, you can use this article as a guide to help you sell your vehicle once it hits your lot.
If you've successfully sold your vehicle and are looking to buy more inventory, click the button below to speak with our dealer registration specialist to get you registered with Big Valley Auto Auction.
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